The Future Of Corporate Video Marketing In 2023

Your company may still be on the fence about using video marketing. Factor in the prediction that by 2021’s conclusion, the typical internet user would have spent close to 100 minutes each day watching online videos. In 2020, we will have passed that milestone. With more than 800 million users and more than 1 billion videos seen daily, TikTok has emerged as a major player in the online video market. Why? Can you explain what took place?

As a result of widespread disruptions, the majority of the world’s population is either homebound or working from afar. More than ever, everyone’s attention is focused on their numerous devices. Along with the rise in video viewing, an uptick in video advertising has also occurred.

Seventy percent of B2B researchers and buyers boosted their use of online video, according to a Google survey. An overwhelming majority of B2B marketers (71%) have reported using video material in their campaigns. In 2021, video marketing will play a critical role in every successful B2B marketing strategy; here’s how to do it correctly.

How Come We Use Video Marketing

There has been some good news for companies in a year that has been mostly bad. There was a 63% increase from 2019 to 2020 in the percentage of businesses using video marketing. As a result, experts predict that by 2021, 82% of all internet traffic will be made up of videos.

Eighty-eight percent of marketers said they saw a favourable return on investment (ROI) from their use of video this year, and ad spending on online video is projected to climb from $45 billion to $61 billion.

So, why does this form of advertising work so well?

We can’t help but watch and listen to multimedia presentations, especially those that have moving pictures. By fusing together music, video, and text or information, companies may serve to both educate and amuse their target audiences. Storytelling with visual elements can be a powerful tool for conveying information clearly and effectively, whether that information be to clients or internal employees.

With video marketing, you may add a more human touch to your advertising strategies. It’s effective and may be used in a wide variety of marketing contexts, such as emails, vlogs, websites, social media postings, and even customer onboarding. Video may help you achieve your goals this year, so it’s time to revisit your video strategy and bring it up to speed with the latest developments.

Trends and Advice for Video Marketing in 2021

Promote Your Business Using Animated Videos

In 2020, animated branded videos and advertising became popular and will continue to do so in 2021. Whiteboard marketing films, live-action/animation hybrids, and 2D/3D advertisements are some of the most common types of animated marketing. It may come as a surprise, but these animated movies may really make your consumers and leads feel something, which in turn strengthens their connection to your brand.

In the business world, animated explanation films are becoming increasingly popular. These concise movies are a great way to quickly and accurately explain a product or service. They may give businesses a voice by illuminating intricate business principles in a fresh way. Animated characters, settings, and even drawn items can all find a place in an explainer video’s augmented reality aspects.

Advertising Videos Through Email

Is 2018 the year you finally figure out how to improve your email marketing strategy The average open rate improves by 19% and the click-through rate jumps by 65% when you use the term “video” in the subject line. Including a video to your email may improve conversions by up to 80%, whether it’s a newsletter, promotion, or webinar invitation.

Brands that employ video in their email marketing may stand out from the sea of text-only campaigns. The video may be made more unique by using subscriber names or company logos. With less opportunity for face-to-face encounters, email video is a great method to stay in touch with clients and prospects.

Conversion-Oriented Videos

Including videos in your marketing strategy is essential. Engaging video material strategically put at various points along the sales funnel (from initial contact to final purchase) makes for a more satisfying user journey. At each stage of the sales process, a video marketing funnel may provide helpful advice, ideas, and suggestions that will catapult your lead generation into overdrive.

Internet broadcasting in real time

Around 1.1 billion hours of live-streamed entertainment were seen last year. Compared to other videos, their viewers are more engaged and take six times more action. Viewers like the genuine nature of live streaming, despite their public and intimate nature. They are a great option for taking the place of postponed or cancelled product launches and other live events.

Incorporate search engine optimization

Make sure your answer stands out in search results in light of the fact that more and more people are turning to the internet to find answers to their problems. Video, like the rest of your content, is crucial to your site’s search engine optimization. Visitors will spend more time on your site if high-quality, interesting videos are carefully distributed across the site.

Online Video Sharing Services

Users of social media platforms will watch over 8 billion videos per day by 2020. The algorithms used by video sharing sites will give your films a leg up if you make them as interesting and useful to viewers as possible. Using a video in every one of your posts is a simple way to make a big impact.

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Using videos in your marketing efforts is becoming more and more crucial. There’s no ignoring a growth of 800% in viewership of ad-supported and on-demand media. In the United States alone, YouTube and YouTube live streaming attract over million viewers every month. They are a lot of people who may become clients.