6 Brands That Will Fuel Your Marketing Strategy On TikTok
Category : Social Media
TikTok is the incubator for today’s most pervasive trends, and as such, it serves as a de facto currency on the internet. It’s likely that if you’ve seen, heard, or laughed at it elsewhere on social media, it was first shared on TikTok.
Maybe the app that’s most popular with people under the age of 25 holds the key to your biggest social marketing challenges: expansion, new audiences, and continued relevance. TikTok is the key to success for both creators and companies, with its 1 billion active users around the world and rapid expansion.
Insights into why brands should be present on TikTok
Brands still aren’t using TikTok as much as they could be, since only 39% of marketers plan to use it in the next year (according to the 2022 Sprout Social IndexTM). Let’s take a look at the upsides of TikTok to see if it’s a good fit for your company.
Anybody can make a difference
Don’t allow TikTok’s appeal to Generation Z put you off; it’s the only social media platform that truly democratises content. If you want to be featured on the For You Page (FYP), TikTok’s version of Instagram’s Explore page, you don’t need a huge following first.
A frequent joke on the platform is that creators and brands should prefer uploading outtakes.
Music is a unifying force
TikTok’s capacity to rapidly and widely disseminate its influence stems in part from the method in which its communities converge. Everyone can put their own perspective on a trend, whether they’re a good dancer or a horrible dancer, a comedian or someone with just one funny joke. Those who specialise in simplifying difficult ideas, such as doctors and educators, can all find common ground in the same songs and jokes.
Any time a movie is shared online, the audio is indexed and can be used in other contexts. Whenever you come across a song or amusing sound bite that you enjoy, all you have to do is tap the audio to be taken to an infinite scroll of videos that all offer their own unique spin on the original.
Identical traits shared by TikTok’s most popular brands
There are many businesses who have yet to figure out how to include TikTok into their overall social media plan. But, established businesses have figured out how to break through on TikTok. Notable brands on TikTok share these characteristics.
A new tune and dance
Innovative companies often lead the pack by producing their own original music. This not only boosts popularity on the platform, but also aids in their long-term brand recall. App users report an increase of 8% in brand recognition when brands utilise unique songs and voice-overs.
Join forces with artists
Successful brands recognise that they need artists to thrive on TikTok. Relevant creators are essential to the development of a cunning strategy, whether through collaboration via the TikTok Creator Portal or the dissemination of user-generated material.
Here are six well-known firms on TikTok from which you might take inspiration
Number one: Duolingo
Duolingo has gained a massive following on TikTok, with over 3 million users. Duo, a large green owl, is TikTok’s official mascot and a huge hit with users. The account is devoted to material produced by Duo that follows current trends without compromising the company’s core values.
The Duolingo social media staff is always on the ball, whether they’re congratulating Taylor Swift on her latest album sales or jumping on the Parent Trap bandwagon.
Known as the go-to plant-based chicken nuggets on the web, Nuggs puts an emphasis on authentic, timely content. The social media manager stars in low-quality videos that put you in the mood for a comedy show.
The key to Nuggs’s success on TikTok is their awareness of the platform’s fan base. The company is always in the loop about their customers’ favourite shows, fashions, and even embarrassing antics.
Third, the HBR Elevate
TikTok videos are shared on HBR Ascend to assist members deal with the stresses of school, work, and life. Many of the people behind the brand appear on camera to share their insights and motivate their audience. They’ve established themselves as innovators thanks to videos like “Roast of the Internet” that feature unique music and hilarious skits.
Old Navy, number four
Old Navy is arguing in favour of a TikTok strategy that prioritises creator collaboration. The company, which started off making patriotic T-shirts for the Fourth of July, is now expanding into a more diverse retail environment with a strong presence on TikTok. Videos of creators wearing and recommending Old Navy items are posted on the company’s YouTube channel. In addition, they showcase creator material that centres on family customs and unique life stories.
In terms of bespoke audio, e.l.f., a supplier of cosmetics and toiletries, is at the forefront. In 2019, the company released “Eyes, Lips, Face,” a new original single written by a Grammy winner.
e.l.fTikTok .’s team collaborated with a small group of influential users, and the resulting campaign became viral.
Rank #6: Ryanair
TikTok is the only place where an airline may publicly mock itself, its customers, and its rivals and receive over 200,000 likes. Ryanair, an Irish airline, is famous for its ridiculously inexpensive fares, a fact that is embraced and celebrated by the TikTok community.
The social media staff at Ryanair knows how to turn negative comments into popular films.
How to improve your TikTok profile’s visibility
A year ago, it would have been unheard to even discuss brand potential on TikTok.
As of now, it has more users than any other social network and is expanding at an unprecedented rate. There’s more to consider than just how a product is perceived. If you want your brand to expand, you need to get out of your comfort zone and establish a strong presence on the platform.