The Reasons Social Media Marketing Will Become More Psychological

The Reasons Social Media Marketing Will Become More Psychological

Category : Social Media

Our minds have become conditioned to automatically reject spam. If bombarded with too much commercialism and “selly sell selling,” it will shut down. When the brain receives a message like that, all other forms of communication are immediately terminated.

The uninteresting salesman

The dull marketer fails to recognise the critical importance of engaging with potential customers in novel and exciting ways.

Instead, they’ve revisited marketing techniques last used a decade ago. When this fails, they double down on their efforts to convince those who are still on the fence.

The astute advertiser

You’ve taken on one of the most taxing professions possible; you’re always learning and growing, always adjusting to new circumstances, always comparing and contrasting data, etc. And you’re making these efforts because you want to see even greater success!

Isn’t that what you’d expect from a savvy marketer?

In reality, the most astute marketer knows full well that there is a psychological trigger involved in making that sale or adding that subscriber to their list, and takes the necessary steps to motivate their target audience to take the desired action.

Circular advertising

Have you ever seen an advertisement on TV that included a phone number?

You certainly have.

However, the announcer will typically deliver the number not once, but three times, as they are talking over the commercial.

This is really important. Neither twice nor four times is correct. And there’s logic behind the number
You can’t help but remember the commercial’s reiteration. It’s like hearing a tune so often that you begin singing it unconsciously.
If you want your marketing messaging to stick in people’s minds, use repetition.

The Proper Procedure

  • On social media, marketing strategies that use repetition tend to perform better.
  • The overarching principle to keep in mind is uniformity. Your communication, your offering, your reputation, and your participation. Every time you solve an issue for someone else or publish a helpful article, you are “selling” yourself in a roundabout way.
  • Maintaining focus on your goals is another important consideration. Establish a regular posting time and stick to it. Maintain a daily routine of checking in on the social media platforms where you’ve had the greatest success.
  • Repeat it enough times, and you’ll experience the mind-altering effects of habituation. People who follow you will regard you as someone who is reliable and knowledgeable. Simply put, when your ideas are always there, people start to identify with them.

The importance of understanding

There is a wide variety of psychological techniques you might use to make your point more succinctly.
You can appeal to their reason or their heart.
There is a huge ecosystem of latent human reactions and cues that fall under the wing of these two comprehension elements.
Let me start with the rationale. These are the methods you can employ to get individuals with this mindset to listen to you.

Marketing for the left brain

  • Let’s review. The left hemisphere of the brain is responsible for directing the right hemisphere’s motor and logical processes.
  • When describing goods and services, left-brained marketers focus on the nuts and bolts. What you receive, why you need it, and why nobody else does it this way are all covered in detail.
  • Facts, testimonials, and other realities and hard proof are discussed in the aforementioned essay, leading the reader to the conclusion that this is the best product to buy.
  • Use this part of the brain by presenting the reader with hard evidence. This other thing will occur if they do that one thing. Direct and to the point; no gimmicks. Sadly, that’s the reality.
  • The majority of modern marketers employ this rather simplistic method. And while it worked rather well in the past, the attention span of modern consumers makes it a lot less effective.
  • Can the rational method bring in business on its own? Sure.
  • Making your point in the split second that your audience is paying attention is key.
  • However, the effect is amplified when combined with emotional appeal. That is the first step towards more sales and more conversions.

Concluding Ideas

Put to use all the resources at your disposal.
A carpenter’s tool belt would not be complete without the stapler, hammer, pencil, and saw. He may be most known for his hammer and nails, but he also uses these other implements to do his work.
If you aren’t using scientific and psychological principles into your marketing strategies, you’re leaving money on the table.

Consider the following questions when you develop your campaigns:

Explain how this helps prove the value of your product based on the facts.
Do I feel anything? Does this make me feel anything.
Talking to people can help you find common ground and figure out what to say and do to best serve your consumers. After that, adjustments can be made for perfection.
All in all, this is a baby step for science and a tremendous leap for advertising.