Despite the fact that measuring the return on investment from social media is a common gripe among marketers, few make use of social media audits to gauge internal progress.

And just what exactly is a social media audit?

This is a survey of your company’s social media presence and activity with an eye towards improvement. With everything in one place, you can evaluate and fine-tune your social media strategy for maximum return on investment. read more

TikTok has achieved unprecedented levels of popularity.

During the global lockdown, TikTok became a popular platform for people to exchange and watch entertaining short videos, and it will still be the best-performing app in 2022. read more

Currently, 86% of internet advertisers use social media videos in their campaigns. One positive effect of this tendency is that customers learn more about the brand and its offerings. On the flip side, it aids companies in expanding their social media presence, expanding their fan base, and boosting their revenue. read more

The advice of all modern marketing manuals is the same: put your energy into social media.

More over three-quarters (73%) of American people have logged onto YouTube, and nearly two-thirds (68%), to their Facebook accounts. Roughly three-quarters of people registered on Facebook log in at least once per day. Among young adults (18–24), 78% regularly use Snapchat. read more