An Ultimate Guide: Instagram Carousel Ads
Category : Social Media
Instagram offers a great chance for eCommerce firms to acquire leads and boost their sales as one of the most well-liked social media networks across all generations. You may use your Instagram presence in a variety of ways. For instance, you can discover what your customers genuinely desire or raise brand recognition and connect with future clients. But how should you use Instagram to boost sales rather than why is the key question.
You may start an honest dialogue with your current or potential consumers with Instagram carousel advertisements for e-commerce, and you can establish enduring relationships with them. What company doesn’t want a loyal customer base at the end of the day? The greatest methods for utilising Instagram carousel advertisements for e-commerce sales will be discussed in this post.
What do Instagram carousel ads consist of?
Instagram is the best social media channel for storytelling, and this is true for everyone, not just influencers and famous people. In fact, many businesses flourished as a result of their Instagram advertising initiatives. Customers can be reached via organic posts, but it might take years to succeed. Making those ads and campaigns that provide an instant return on investment is the simpler and more practical approach.
When beginning an Instagram ad campaign, there are many possibilities available. You could, for instance, produce:
- Ad carousels
- Ad images
- Ad videos
- Collectibles advertisements
- Advertisements for stores
- Ads stories
- IGTV advertisements
While each style of marketing has advantages and disadvantages, carousel ads have been shown to be among the most effective, particularly for the ecommerce sector. You may give a visual narrative that captures the actual essence of your brand by designing carousel advertisements.
You can create a slideshow of up to 10 photographs and videos for an Instagram carousel ad. Even though each image or video has its own URL, you can only have one CTA button that will be used across the whole advertisement.
Specs for Instagram Carousel Ads
Keeping in mind that there are some requirements for Instagram carousel advertising, such as:
- Must be a jpg, png, or mp4 file type
- Videos are limited to one minute.
- File size must be no more than 4GB and no more than 2,200 characters long for the caption.
- 600×600 pixels are the minimum size.
- The largest size is 1080 by 1080 pixels.
What Makes Instagram Carousel Ads Useful?
Use Instagram carousel advertisements in your campaigns for a variety of purposes, including:
- In order to raise brand awareness
- Boost interest
- Produce fresh leads
- Boost website traffic By doing this, you can expect to see an increase in sales and profits for your e-commerce company.
How Can Instagram Carousel Ads Be Used For Online Shopping?
There is no right or wrong way to choose the course of your advertisements, but there are several strategies that have stood the test of time and worked for a wide range of brands.
Here are some suggestions and techniques to employ in order to make Instagram Carousel advertisements for your e-commerce business truly successful:
Humanise your brand
People often relate to other people more than a company. In light of this, you can give your brand a face by using the CEO, the business’s owner, or any employee. Or you could just make content that is more approachable and humanised. Additionally, it never hurts to engage in some pleasant banter with your consumers and rival businesses in the comments section.
You may use Instagram carousel advertisements to create a tale that represents the problems your customers have and how your product can help them, or you can share the history of your company and explain how it came to be the way it is today.
Show out your best
Like any savvy street vendor, you should start by showcasing your greatest goods. You should concentrate on your cash cows before focusing on the other products if you have 10 products but only 5 of them are selling. This could appear improbable. But a recent Facebook investigation found that:
- On Instagram, 83% of users discover new products.
- 81% of users use the app to do product research
- Therefore, it’s practically a given that many people will turn to your brand when you promote your top sellers.
Trade pointers and tricks
Customers will tune in regularly to learn more if you divulge insider secrets and insider suggestions about your product. Because you will be sharing unique content with useful information that cannot be found anywhere else, this may help enhance interaction on your Instagram page.
Share user opinions and comments
Everyone now reads reviews before making any kind of purchase. As a result, including some endorsements and customer comments will assist you win over the trust of potential clients.
The Best Techniques For Turning Leads Into Sales
It’s time to think about converting qualified leads into actual customers now that you are aware of the best possible outcomes for your Instagram carousel ad. There are several things that can be helpful, like:
Having a distinct and compelling call to action
Any advertising campaign must include a CTA, and picking the appropriate one can make all the difference. The CTA should be “Shop,” for instance, if you are promoting a new product or one of your best sellers.
Including succinct captions with information
Your caption needs to be succinct, detailed, and direct. It doesn’t mean you can’t be imaginative or use appealing language, but keep in mind that most viewers won’t give the caption of an advertisement more than a few seconds of their time.
Do not solely sell
It is difficult, but crucial, to tread the line between educational material and carousel postings that encourage leads to buy. Consumers today dislike being forced into a corner. Inbound marketing, which enables them to come to you, is becoming more and more common as a result.